The Baking Company

The Perfect Brownie Tin

2010-09-08T06:39:00.000-07:00

We have found the perfect brownie tin from Alan Silverwood. The 8in x 8in tin has been Described by BBC Good Food magazine as "brilliant but simple". Why is it so great? because it has a slide out base!

All Alan Silverwood bakeware is manufactured from a special anaodised alloy specially chosen for its property of fast, even heat distribution, called "Heat Technology". What does it mean? Consistent results & even baking.The base of the the unique Eyecatcher Brownie Pans simply slides out for a perfect result time and time again.

This brownie tin has been tried and tested by our staff and we give the full thumbs up. It cooks evenly, is lightweight and cleans really easily.

Edible Glitter!

2010-01-15T09:18:00.001-08:00

Hi guys, we have had requests for this stuff for a long time now but could never find one that lived up to our customers' expectations. That was, until now! Have a look at our new range of edible glitter in a range of colours. It is guaranteed to bring a new dimension to your baking and dessert making. The perfect wow factor, your delicious desserts will no longer just taste good, they'll look amazing too!

Christmas stock now online!

2009-11-19T08:53:00.001-08:00

Hi everyone,

Look we know it's a bit early yet but we have just put all of our Christmas stock on the site and would love you to take a look and tell us what you think.

Plan ahead and save yourself the last minute dash – buy now for the best choice and that 'I'm better than you feeling' when your family and friends gifts arrive weeks before Christmas!

And please do not forget that 'stir it up Sunday is taking place on Sunday 29^th November. For those of you that don't know, that's when you make your Christmas cake and your mincemeat, then leave it to infuse for mince pies.

TBC

Whisk win Cookshop of the Year 2009/10!

2009-10-14T07:03:00.001-07:00

Our parent company, Whisk, are very proud to announce that we have won the UK Cookshop of the Year Award 2009/10. The award recognises all the hard work that is put in to making our cookshops what they are. Particular thanks and recognition go to all our members of staff who through their passion for cooking provide the company's aim of giving excellent customer service. It is very satisfying to be acknowledged for all the hard work that goes on behind the scenes to keep our wide range of products current and competitive. If you would like to see what an award winning cookshop is like, come and visit is in one of our stores in Chiswick, Ealing or Putney or online at www.whiskcooking.co.uk and www.thebakingcompany.co.uk.

Jam!

2009-08-04T08:32:00.001-07:00

Ok, so you don't exactly bake jam, do you? But think of all of the uses that jam has in the kitchen when it comes to baking…

Filling a Victoria Sponge, making jam tarts or simply for spreading on home baked bread.

As with everything, it's best when you make it yourself. Now is the perfect time for making jam – all the summer fruits are ready, available and at their best. Strawberries, raspberries, currants, gooseberries, soon to be followed by blackberries in September.

Find everything you need for jam making here: http://www.whiskcooking.co.uk/CatalogProducts.asp?categoryid=2

A little tip: you'll often find grocers discounting soft fruit at the end of the day, if you can't use it that evening, freeze it for use at a later date.

2009-07-16T01:50:00.001-07:00

Hello cake fans, we're really excited to reveal that our parent company, Whisk Cooking Solutions, has been nominated for and made it to the final of the Independent Retailer of the Year award! We are extremely happy that they have been nominated for this award, and to have made it to the final is in itself a great achievement. The result of the competition is to be announced in October.

We'll keep you posted!

For now enjoy the summer (please come back summer!) :-S and we'll be in touch soon.

Oh, and by the way, Whisk are also about to launch their brand new website! We have had a sneak preview and things are looking better than a cake in the oven!

We'll post the link as soon as the website goes live.

The Baking Company.

Devonshire Road fete Saturday 20th June

2009-06-18T02:44:00.001-07:00

Hi guys,

We're taking part in the Devonshire Road fete this Saturday 20^th June. We will be at our Chiswick shop demonstrating the Kitchenaid Artisan Mixer, and a portable oven from Cuisinart. To do this we will be making you cupcakes and cookies and there will also be demonstrations of blenders – smoothies - and coffee machines – er – coffee – (!) as well as cookie decorating to keep the kids amused. The full address is Whisk, 1a Devonshire Road, Chiswick, London, W4 2EU.

We look forward to seeing you down there!

Strawberry Pavlova

2009-06-16T03:20:00.001-07:00

I had a strawberry pavlova at a friend's yesterday and it was absolutely divine. So simple, just three different things but a perfect match! You can make the meringue still gooey in the centre or cook it till it dries out, top with whipped sweetened cream (perhaps with some vanilla seeds scraped into it) and then cover with halved strawberries. You can of course change the fruit according to the season, raspberries, blackberries and currants would all work well.

Hello!

2009-06-10T04:09:00.000-07:00

Hi guys, just a quick introduction to say hello to you all! We're The Baking Company, and shockingly, we're all about baking! Cake, cupcakes, breads, muffins, scones - pretty much anything with loads of sugar, fat and flour in it and we love it. Hopefully you do too - follow us for ideas and updates and all the latest gadgets and gift ideas. If you need any advice, just give us a shout here or go to the contact page on our site www.thebakingcompany.co.uk